Here’s the truth: No-one does.
As brilliant screenwriter and guru William Goldman once said – “No-one in Hollywood knows anything”.
People think they do otherwise they wouldn’t spend millions of dollars/pounds/bitcoins making what they’re convinced is a hit movie or TV show. They just wouldn’t. Every penny invested in making a movie or TV show is done so because someone thinks it’s going to make them lots of money.
You’ll have realised that “making lots of money” isn’t the same as “being a great TV show”. And there’s the problem. Unless you have an idea that someone thinks is going to make money, it isn’t going to get made. This is true of publishing, theatre or any other form of writing.
So if no-one knows anything, how do you give your brilliant idea the best chance of getting made?
Well, here is the curious dichotomy of the creative world. And it all comes down to the following:
Originality vs Forecast
I’ll unpack that statement.
One one side, audiences (and producers and commissioners) love originality. Who doesn’t? A new character we haven’t seen a million times before, a new setting, a glimpse into a world that we have no idea about, a new moral lesson about the world we live in now, a fresh perspective. We yearn for new experiences. The novel (as in new) is exciting! If you are going to write – YOU have to write. You have to write AS YOU. You have to write ABOUT THINGS YOU CARE ABOUT, about places YOU KNOW ABOUT. Your job is to come up with brilliant new ideas and stories from your imagination. NEVER FORGET THAT. This is yours.
On the other side, if someone is going to lay several million pounds on the table to make a TV Show or a movie then they better have some idea it’s going to work.
How can they possibly know that?
Well, this is where formula and forecasting come in. And here are the main rules:
- Things that were well received before, stand a good chance of being well received again. (hence Sequels and Franchises)
- Movies and TV Shows that follow certain formulas and tick certain boxes tend to result in higher audience satisfaction and therefore viewing figures/sales (more on this in later posts)
- Movies and TV shows that can be summed up in a single line that makes the listener or reader SEE that movie/show (and like it) are more likely to get eyeballs in front of it. (just as you felt when you had your idea).
And the rest is marketing. Stars are marketing. Big posters are marketing. Don’t worry about that now.
So suddenly your best chance of success is to be both amazingly ORIGINAL and DEEPLY PREDICTABLE. Or, if you prefer, RELIABLE…
It starts with the idea. The idea needs to tick a few boxes to even get of the starting block. Here is what it needs to do:
- Post itself in a GENRE
- Have a great TITLE
- Give a sense of CONFLICT
- Have a sense of IRONY
- Hint at the AUDIENCE
In one line.
For this one, I’m going to turn to the experts…. You can read about it here.